In today’s competitive world of digital media, having a presence across multiple channels is widely considered to be a key factor. Essential in fact. However, not everyone considers a mobile application for various reasons.

We are often asked about our experience of developing an app and can honestly say it has been a very steep learning curve. We would like to share some of the insights we have learned along the way and why, despite our challenges, we are very happy to have this technology as part of our Healthy Luxe brand.

Our first recipe app was called Health Synergy. In summary, it worked via a very simple formula, in that there was a one off cost of $5, of which iTunes took a 50% commission for the first year and 30% thereafter. There was a significant ongoing hosting fee, over and above our development costs, which we did not know about. Being very naive at the time, we also hadn’t factored in the need to upgrade the app to remain compatible with newer devices. Let’s just say we learnt a lot…

Upon changing our name to Healthy Luxe and expanding beyond food and recipes to a more encompassing range of health, lifestyle, travel and sustainability topics, we decided to also relaunch our app. We signed up with the ‘leading’ app development company in Australia, once tipped to be the next ‘Apple’. After months of delays and arguments about what features were ‘in scope’ or not, the company was spectacularly plunged into liquidation. We had no notice, other than a short message on our online communication platform. We could no longer contact any staff and the liquidators were very unhelpful. Newspaper articles which ensued revealed that staff, in Australia and overseas (our team was based in India) also had no knowledge of the impending collapse and were owed considerable sums in unpaid wages.

Luckily, one of the developers who had been working on our projected contacted us via LinkedIn to see if she could help us complete and launch our app. She introduced us to the very driven and talented developers, Parag Gupta & Vikash Soni, from DianApps, based in India. Parag helped us rescue our iOS app, fixed the bugs and ultimately helped us to launch Healthy Luxe app in January 2019. The difference in our experience was dramatic. We were so impressed that we engaged DianApps subsequently to build an Android version of our app. In fact we now see our app as a continual work in progress, with ongoing updates and improvements so that the app can increasingly become a destination of health education as well as healthy recipes. We consider Dian Apps to be our technology partners in this endeavour and very much value their input. We work closely with Parag and his colleague, Pancham Loyal. The DianApps team have a genuine interest in our business and have encouraged us to stop wondering whether something is possible but rather to know that everything is possible, it is just a question of how and how much effort/time is required to implement it. We love that they not only listen to our ideas, but also put forward ideas on how we can make our app the best it can be. The versatility and possibilities for apps are endless and are continually evolving, which is critical in this rapidly changing digital age.

According to Flurry Analytics, 86% of people spend time on apps when on their mobile phone, versus 14% on browser.

The most valuable advice we can give to anyone considering developing a mobile app is to find the right developer to discuss your needs with. We cannot recommend Dian Apps highly enough. This innovative and hard working team have also recently been recognised in the Top 50 Tech Companies at the Intercon Conference in Dubai 2019.

DianApps also offer digital marketing services including website development, Search Engine Optimisation and E-commerce solutions. They have helped us to optimise our website and shared our articles with a number of online publications.

Why your business needs a mobile app: Dian Apps
Why your business needs a mobile app: Dian Apps

For anyone interested in engaging DianApps for app development or digital marketing services, they are Kindly offering the following:

  1. Complimentary 4-hour consultation in person / conference call [the team are travelling to Australia between 6th-16th November].
  2. After the consultation you will be given your unique project plan and user stories
  3. Complimentary 2-Weeks Digital Marketing and SEO services*

*Limited offer.

Find out more at Dian Apps or please contact us if you would like a personal introduction.

November 5, 2019


Meet Hannah & Jen, the mother-daughter duo behind Healthy Luxe

Healthy Luxe was established in 2014 by mother-daughter duo, Jennifer Murrant and Hannah Singleton. The platform evolved from a shared love and appreciation for health, food and travel.

We have worked with some of the leading brands in the health and wellness industry as well as fitness, lifestyle and travel.

Since launching in 2014, Healthy Luxe have manifested a highly engaged following of over 100,000 on Instagram and over 22,000 on Facebook. We were also awarded a badge for the top 50 influencers in Australia.


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